contrejour
Contre-Jour, specialists in high-end reportage wedding photography in london, with galleries in dulwich and marble arch, wanted to generate more wedding clients through online marketing.
what we did:
it was clear from an appraisal of Contre-Jour's website that the design and functionality was not effective in converting visits to leads. the first thing we did, therefore, was to create a bespoke micro-site. this was specifically designed to lead the searcher directly to an enquiry via an electronic form, and dramatically increase the conversion rate of the PPC campaign. as part of this micro-site, we included image galleries to showcase the company's portfolio and included a summary of the service the client could expect. Once in place, we were able to produce a full PPC campaign with a target ROI of 6:1.
what we grew:
within 4 weeks of 'go live' we achieved the target of 45 leads within budget, each with a potential value of £3000. this is a significant increase in leads for Contre-Jour's sales team and they are confident they will achieve the above ROI. The campaign continues …
